COLORADO SPRINGS, Colorado (October 10, 2017) – Family-owned, community-oriented Mountain View Bank has announced a name change to Waypoint Bank effective October 10, 2017.
The rebranding brings name consistency for all seven locations including the downtown Colorado Springs location, five Nebraska branches in Cozad, Cambridge, Clay Center, Eustis and Imperial (using the name First Bank & Trust Company) and a Loan Production Office in Loveland, Colorado (using the name Waypoint Bank). In conjunction with the bank, the name of First Financial Services (Cozad) will change to Waypoint Financial.
“While our name is changing, everything else is staying the same,” stated Colorado Springs-based Vice President, Becky Akers. “We still have the same helpful employees, comprehensive banking products and excellent customer service we’re known for.”
The bank was originally chartered in 1883 as First Bank & Trust Company in Nebraska. The current family ownership group has been a part of the Colorado Springs community since 1979, opening the Colorado Springs branch in 2002.
“We have built a strong reputation with both individuals and businesses in the Colorado Springs area,” said Market President, Bob Lucia. “Our new brand is designed to help overcome customer confusion by unifying bank locations under a common name. Waypoint Bank will continue to provide customized banking solutions for the client; no change there.”
The new name was inspired by the definition of waypoint—a reference point that helps us to know where we are and where we are going. According to Akers, “It perfectly describes us. Waypoint Bank is where you evaluate your current position and determine future goals with guidance from people you know and trust.”
The bank has launched a new website at WaypointBank.com which replaces previous sites for Mountain View Bank and First Bank & Trust Company.