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The popularity of social marketing online is growing, but according to a report by JupiterResearch, budgets aren’t supporting it. Jupiter’s “Social marketing scorecard: Benchmarking social marketing initiatives” shows that social marketers do not plan to increase budgets in the near future.
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Merchants can now relax. The House and Senate approved the Credit and Debit Receipt Clarification Act without opposition last month and the president has signed it into law. The act clarifies a provision in the Fair and Accurate Credit Transactions Act — a 2003 update of Fair Credit Reporting Act — that was intended to prevent credit card fraud, but caused confusion for some merchants and sparked more than 300 class action lawsuits.
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Traffic at the nation’s retail cargo ports is slowly climbing, despite the continuing economic slowdown — but it will remain below last year’s levels for most of 2008. The monthly tracker report from the National Retail Federation shows that month-to-month levels are climbing, but are lower this year because of reduced consumer demand. Traffic should pick up by the beginning of the fourth quarter.
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You know this guy, right? Installed solar panels on the roof of his home; insists on cutting his grass with a push mower; recycles with vengeance. Yet, parked in his driveway is a Hummer. Having trouble putting the pieces together? That’s the challenge retailers and marketers face.
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A National Restaurant Association study found that diners respond better to an ethic restaurant with sophisticated cultural cues in décor and atmosphere, and if servers are able to speak the language of the country where the cuisine is from. That’s what owners of Asian Garden & Bar, 1747 S. 8th St., hope will help them bring in customers. The restaurant, which opened May 12, offers food from three countries. Indian, Nepalese and Tibetan cuisine is prepared by cooks who specialize in foods from each region.
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Consumers often turn to cyberspace to sell or swap unwanted gift cards. This method gives consumers an opportunity to find a better deal than buying the card from a traditional store. Sites like swapagift.com, cardavenue.com and plasticjungle.com have all reported a surge in traffic during the last year.
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Eight of the largest consumer electronics retailers have been certified to participate in the TV Converter Box Coupon Program. The Commerce Department’s National Telecommunications and Information Administration said Best Buy, Circuit City, Kmart, RadioShack, Sam’s Club, Sears, Target and Wal-Mart have approved for the program. The converter boxes are necessary for consumers who wish to […]
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One might think that during the Olympic Games in Beijing, merchandise at Colorado Springs Olympic Training Center’s retail store would be flying off the shelves. But, that’s not so, said store manager Paul Duran. The busy time will be when spectators, athletes and coaches return from China in a couple of weeks.
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Nearly one-fifth of parents nationwide have set aside a portion of their economic stimulus checks for back-to-school purchases. The National Retail Federation conducted a survey which showed that the average family with school-aged children will spend $594.24 for back-to-school purchases, up from $563.49 last year. Total back-to-school spending for kindergarten through 12th grade is expected to reach $20.1 billion.
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Retailers are bracing for higher returns this holiday season, some of which will be fraudulent. According to the National Retail Federation’s second annual Return Fraud Survey, loss prevention executives anticipate that 8.93 percent of holiday returns will be fraudulent, up slightly from 8.67 percent last year.
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Online spending is expected to increase 17 percent this year, despite a sluggish economy. Retail sales online, excluding travel purchases, are expected to grow to $204 billion, compared to $174.5 billion during 2007. Online sales are fueled by sales of apparel, computers and automobiles, according to The State of Retailing Online 2008 study conducted by Forrester Research Inc. for Shop.org, the online arm of the National Retail Federation trade group.
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Once again debit/check cards will be the payment of choice this holiday season, according to the National Retail Federation’s 2006 Holiday Consumer Intentions and Actions Survey. The survey shows that 39.1 percent of consumers will use their debit/check cards most often when making holiday purchases, up from 34.3 percent in 2005. Nearly one in three people (30.5 percent) will rely on their credit cards for holiday shopping and, for the first time in two years, the number of people using cash at the register will drop.
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