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How does your business acquire new leads on business-to-business sales? Most B2B businesses choose methods like direct mail or cold emailing/calling to get in front of purchasing agents, COOs or business owners. The unfortunate reality is that these methods are generally ineffective and costly. Promotional mail almost always ends up in the trash at the […]
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How does your business acquire new leads for business-to-business sales? At EasySocial our initial development and growth was entirely through referrals from clients. Referrals are ideal because they show that your business is good at serving your clients and trust you enough to recommend you. Referral-based business is still the biggest driver of new business. […]
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When we look at serious community problems, we tend to look to the mayor, the city council, the county commission or private industry for solutions, and in doing that, we miss a huge player. Community colleges are becoming known, more and more, for analyzing problems, rolling up our sleeves and working toward solutions that are […]
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I received a phone call while on a blissful spring vacation with my family. The health of my dad, who retired back to his home country, Bolivia, 15 years ago, was quickly deteriorating. A distant relative from my mom’s side agreed to check on him and take care of him for five days before I […]
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Chicken Little would have been a terrible economist. She was hit on the head by a falling acorn and immediately declared “the sky is falling.” Perhaps a bit more analysis should have been conducted since the sky, in fact, was not falling. Just like Chicken Little, the bond market was recently hit on the head […]
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Colorado Springs is home to my small business where I currently employ six people. I have owned this retail shop in the Chapel Hills Mall for about 10 years. A small business owner faces many struggles, but I would say maintaining a talented and vibrant staff has been my biggest challenge. The Family and Medical […]
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The State Legislature is considering a proposal to create a mandatory new state program that will cost every working person and business in the state and significantly damage Colorado’s economy. Senate Bill 19-188, the Paid Family and Medical Leave Act, would create the most expansive and costly paid leave program in the nation, taking a […]
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Last Jan. 22, Colorado Springs City Council debated and almost enacted an ordinance to prohibit the parking of recreational vehicles on all city streets for longer than it takes to load and unload. One area of concern was the vacant downtown block at Sierra Madre Street and Moreno Avenue near the under-construction Olympic Museum. There […]
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Spring is here — and for many of us, that means it’s time for some spring cleaning. This year, in addition to tidying up your home, why not try brightening your financial environment? Some of the same moves you make to clean your surroundings may apply to your finances. Consider these suggestions:        […]
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We are in the business of building successful futures. If you have any connection to the UCCS College of Business, you may recognize this statement as the vision of the college, but did you know that the college is dedicated to building successful futures for all stakeholders — not just students? The UCCS College of […]
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Social media management is a fairly niche area. When our clients are considering hiring us for this service, we are often weighed against two other options: using an intern or an internal, inexperienced team member; or using someone who does social media management as a service on the side while working a day job in […]
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A new year for many means new starts, course corrections, resolutions and perhaps even a career pivot. Late last year I shared the story of Camille Blakely’s career pivot, which is defined as the act of finding a different career, a new trajectory, using current skills. Per the Bureau of Labor Statistics, Americans today average […]
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