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Business Research Corner

Almost any online user saw the chilling story unfold in late May. Suddenly, a now-notorious faked video spread across the cyber world at lightning speed, showing House Speaker Nancy Pelosi appearing to be drunk and slurring her words while addressing an audience. Immediately, the video was exposed as fraudulent, and...
Problem: My organization has been in continuous hiring mode, and our batting average is atrocious. Time and again we hire people who ace the interviews but ultimately prove to be a bad fit. How can we make better hiring decisions? A good way to begin to improve your hiring process is...
What is the secret to achieving growth through digital marketing?
Problem: We’ve dominated our industry before. We need to do it again. But our innovation initiatives aren’t working, while our competitors are forging ahead. We seem to be “stuck in neutral.” To regain our edge, we need bold innovation. How do I get our innovation programs unstuck? Business leaders generally...
Problem: I would like to hire interns, but I am not sure how to compensate them. I know some organizations offer unpaid internships while others pay interns more like they would their employees. How do I know if I should pay my interns and, if I do, what should...
Problem: Recently, my company was presented with an opportunity to expand its sales to Argentina. We have several people on our team who speak fluent Spanish and are eager to visit the country to explore the opportunity. Are there any other factors to consider before we send the team...
How can a business maintain a high level of customer service in spite of increasing labor costs?
There is much speculation amongst both the general public and economists on the timing of the next economic downturn. The running joke in my field is that economists are about as good as weathermen in terms of accurate predictions. Fair enough, but in our defense, there are so many variables...
Problem: Academic research and the popular press emphasize the importance of social responsibility in running a business, especially given the consumer and employment preferences of Millennials. How important are these factors to local stakeholders? Creating social value and protecting our natural resources have been touted as important components of a...
Problem: We recognize the importance of ethics to build trust in our company, yet struggle with how to encourage ethical conduct throughout the organization. How can I encourage my employees to follow our ethics and compliance guidelines in their day-to-day tasks? Business managers know the importance of ethics in business. Ethical...
Problem:  I recently was tasked with increasing and improving the effectiveness of my company’s social and environmental responsibility. Most of the previously adopted initiatives hurt our bottom line. How can I help my company be more socially and environmentally responsible while also increasing our profit?  There is a longstanding belief...
Problem: I’ve tried a variety of innovation techniques, but none of them seem to drive sustained innovation. What can I do to encourage more innovation in my firm? Despite extensive interest, sustained enterprise innovation remains elusive. In fact, in the United States, things appear to be getting worse. The U.S....