Anyone who’s attended the Rocky Mountain State Games, Colorado’s largest sports festival, has witnessed the amazing efforts of Aubrey McCoy.
As director of operations and marketing for the Colorado Springs Sports Corp., McCoy is responsible for all organizational and promotional aspects of the Sports Corp.’s biggest annual event. The games involve thousands of participants in more than 35 competitions each year.
“Under her leadership, the Rocky Mountain State Games has surpassed 10,000 athletes in five consecutive years, including a record 10,874 athletes in 2018,” her nominator, Doug Martin, said.
Born and raised in Laramie, Wyo., McCoy studied marketing and business at the University of Wyoming, where she met her husband, Brandon.
“He was born and raised in Colorado Springs, so we ended up down here with his family,” she said.
McCoy, 29, first came to Colorado Springs in 2010 for an internship with the El Pomar Foundation, which led to her selection in 2011 for a two-year leadership development fellowship. During her time as an El Pomar Fellow, she led a $1 million fundraising campaign for the Empty Stocking Fund and served as deputy director of the College Readiness and Success program, which engaged first-generation and military-dependent high school students in higher education opportunities. She also coordinated the Police Foundation of Colorado Springs’ annual Medal of Valor luncheon.
“I got connected with Sports Corp. because we’re really close partners with El Pomar Foundation,” she said. “I was kind of on loan to the Sports Corp. during the duration of my fellowship, because that one of the outreach ways that El Pomar supports the community.”
She started in an administrative position nine years ago and then started taking on more responsibilities, including an internship program, media relations and the state games. She now supports the organization on strategic growth and management of all its events.
Marketing and event management was a good fit for McCoy, who has always been detail-oriented and enjoys connecting the dots between problems and solutions.
“My husband teases me that I’m not a big sports person, but I am very organized and I have that community-minded, relationship-building strategy that serves me well,” she said.
McCoy said she’s been incredibly blessed to have had great guidance and mentorship along the way.
“She is the ultimate team player and gladly serves in whatever role she is asked to fill,” Martin said. “She exemplifies the very best of what a leader should be and do. … She is also an incredible role model for our younger staff. … Her professional growth, career trajectory and community involvement are impressive on their own but even more so considering all that she has accomplished while being married and a mother to two young children.”
What makes Colorado Springs home?
“My husband and I and our family have grown roots deeper here. … I love our community and I want to continue to make it a better place for my family.”