Multigenerational workforce

Small businesses and professionals can learn about best practices for dealing with a multigenerational workforce at a series of seminars beginning Feb. 7.

The program, titled “Multi-Generational Professional Series,” will be presented in four parts by the Better Business Bureau of Southern Colorado and UCCS.

“As the employee age profile continues to diversify, the need for workforce-specific training has never been more critical,” said Stephen Ferris, dean of the UCCS College of Business.

The program integrates theory, research and evidence-based practices. Attendees will learn concepts and strategies impacting a multi-generational workforce. The intended audience includes organizations and professionals of all generations.

The four tracks within the series are tailored for human resources, management and marketing professionals, and Track 4 is open to all but designed for Millennials.

Millennials compose 26 percent of the population in Colorado Springs, higher than any other city in the United States, and the city remains the top in the nation for attracting millennials. Currently one-third of the workforce, millennials will make up half of the labor pool by 2020.

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Furthermore, the number of individuals born after 2001 is expected to surpass Millennials’ share of the global population in 2019. Known as Gen Z, this up-and-coming generation carries its own unique behavioral traits and challenges for businesses.

This series marks the third year of collaboration between the BBB and UCCS College of Business to address the human resources, leadership and communication needs of small-business owners and professionals.

“We’re excited to again be offering this professional development series in conjunction with UCCS,” said Jonathan Liebert, CEO and executive director of BBB of Southern Colorado. “Learning to motivate, support and interact with employees from multiple generations is vital for business owners and other professionals.”

An informational webinar and introduction to the series, “3 Keys to Effective Communication Across Generations,” will be presented from 11:45 a.m. to 12:15 p.m. Dec. 11. The webinar is free but registration is required. To register for the webinar or the series, visit

Participants in the webinar will learn more about the five generations currently in the workforce and gain strategies for effectively communicating with each generation. Featured speakers will be Scott Van Ness of the UCCS College of Business, and Liebert.

The program will be presented in four tracks, each consisting of three 2-hour seminars. The seminars will be presented on Thursday mornings at the UCCS Downtown Campus, 102 S. Tejon St.

Program fees include program handouts, light refreshments and Certificate of Completion from the UCCS College of Business when a full track is completed.

Registration fees are $150 per track. The following groups are offered a 10 percent discount, which can be obtained by entering the appropriate discount code at checkout:

• UCCS alumni, staff, faculty and students: UCCS-Mill
• OPED executive program alumni/organizations: UCCS-Mill
• BBB accredited businesses: BBB-Mill

Tracks and dates are as follows:

Track 1
Emerging Generation Z in the Workplace: What Businesses Need to Know
8:30-10:30 a.m. (8:00 a.m. registration) Feb. 7, 14 and 21

Track 2
Attracting, Motivating and Retaining a Millennial Workforce
8:30-10:30 a.m. (8:00 a.m. registration) March 7, 14 and 21

Track 3
Communication and Engagement Strategies Across Generations
8:30-10:30 a.m. (8:00 a.m. registration) April 4, 11 and 18

Track 4
10 Ways to Thrive as a Millennial in the Workplace
8:30-10:30 a.m. (8:00 a.m. registration) June 6, 13 and 20