It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Business owners need to know the difference and have a strategy. To put it simply, marketing encompasses everything you do to reach and engage prospects. Marketing is typically a media-driven function, and eight components are often considered when creating […]

This content is only available to members of the CSBJ.

To gain access, you’ll need to sign in or purchase Digital, Print & Digital Plus, Print & Digital, Print, Digital and The Transcript or Digital Monthly

If you’re already a member, sign in here.

This site uses Akismet to reduce spam. Learn how your comment data is processed.