Nearly a half-million in tourist dollars could flow into the Colorado Springs’ economy June 10-15 as the Motorcycle Sport Touring Association, a world-wide motorcycle touring club, is hosting its 2017 STAR Rally in the city. Approximately 300 members are expected to participate, according to the Colorado Springs Convention & Visitors Bureau.

The CVB has been assisting the group since April 2016, and MSTA members will take part in several educational conferences at the Hotel Eleganté Conference and Event Center.

“These types of groups typically move around the U.S. to capitalize on their membership base, and entice attendees with new destinations,” said the CVB’s Director of Sports and Special Events, Cheryl McCullough. “Colorado Springs and the Pikes Peak region is the ideal location for these types of events because we are centrally located and able to draw members in from all over the country, sometimes from all over the world.”

McCullough said, in 2013, Colorado Springs hosted the Studebaker Drivers Club International Meet.

“The Colorado Chapter of Studebaker, which was the host group in 2013, felt the 2013 event was one of the best meets they had ever attended and decided to bring their 2017 Studebaker Zone Meet to our city this coming August,” McCullough said.

According to McCullough, motorcycle and car groups often select cities based on key amenities such as location, scenery, appropriate lodging facilities with plenty of parking and host city services.

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“Oftentimes, these groups will reach out to their peers for recommendations and Colorado Springs and the Pikes Peak region has benefited from these recommendations because of our scenic beauty, Convention & Visitors Bureau staff relationships and customer service, our partner hotels and area attractions. Many attendees come in early or stay a few days longer to enjoy all the destination has to offer,” McCullough said.

According to a CVB news release, “Each attendee is estimated to spend $1,200-$1,500 over their average stay of six days. Many attendees will continue to tour Colorado after the rally, extending the economic benefit to diverse areas of the state. An estimated overall economic impact for Colorado Springs is $350,000-$450,000.”

MSTA members are motorcycle sport touring enthusiasts with a median age of around 60. Members, however, range from their late teens to late 80s.

Upcoming summer draws:

  • June 10-15 – Motorcycle Sport Touring Association National Rally, Hotel Elegantè
  • June 16-18 – Pikes Peak Bike Week, PPIR
  • June 17-18 – Pikes Peak Air Strip Attack, Colorado Springs Airport
  • June 16-18 – Pikes Peak Celtic Festival, Memorial Park
  • June 19-22 – Pikes Peak Hill Climb Tech Inspections (Hotel Elegantè) practice and qualifying (Pikes Peak)
  • June 21-24 – Broadmoor Open (figure skating), Broadmoor World Arena and Ice Hall
  • June 21-25 – Triple Crown Pathway Games, Sky Sox Stadium and various city baseball complexes
  • June 23 – Pikes Peak Hill Climb Fan Fest, downtown Colorado Springs
  • June 25 – Broadmoor Pikes Peak International Hill Climb, Pikes Peak
  • June 25-July 2 – Triple Crown Colorado Sparkler Girl’s Fastpitch Tournament, all city baseball complexes
  • June 30-July 1 – Mavic Haute Bike Race, various Sports Corp partner hotels