As founder and president of marketing research company Elevated Insights, Debbie Balch has structured her business around the three Rs: research, results and revenue. With a degree in marketing from the University of Texas at Austin and years of experience in independent consulting and market research for brands such as Frito-Lay, PepsiCo and Starbucks, Balch […]
This content is only available to members of the CSBJ. To gain access, you'll need to sign in or purchase Digital, Digital Partnership, Silver Membership, Print & Digital, Print, Digital and The Transcript or Digital Monthly If you're already a member, sign in here.