Jonathan Liebert

Colorado Springs native Jonathan Liebert thought he wanted to work in psychology, but a stint at AspenPointe Enterprises uncovered the heart of an entrepreneur.

AspenPointe provides jobs for people with behavioral and developmental disabilities, while also providing services for the business community.

During his time at AspenPointe, Liebert realized he enjoyed working with business groups; when an opportunity arose to become more involved with the Springs business community eight months ago, he took it.

Liebert now works as CEO and executive director of the Better Business Bureau of Southern Colorado.

“My job involves telling businesses and consumers who is the best business in town, which companies are good to do business with,” he said. “And I didn’t really leave psychology behind. Ultimately, psychology is the business of people. I have used those lessons to build a really terrific team.”

Stacey Burns is part of that team and worked with Liebert at AspenPointe before also taking a job at the BBB.

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“I nominated Jonathan because after working for him for nearly 13 years, he is one of the best leaders I know,” she said. “I have seen Jonathan demonstrate leadership in a board room, at the White House, with staff ranging from entry level to top executives and with people who didn’t believe in themselves until he developed programs that helped them find that belief.”

Burns said she welcomed the opportunity to work with Liebert at the BBB and didn’t hesitate to make the switch. She now serves as manager of business relations for the organization.

“Jonathan acts with integrity, compassion and innovation in everything he does,” she said. “But the primary reason I nominated Jonathan is because he is always collaborative in his approach; his leadership style is to bring people along and create a win-win for all involved. He brings out the best in those around him and brings out the best in our community.”

Liebert, whose wife Mina is also a CSBJ Rising Star, said he feels the BBB provides an invaluable service to the community.

“In the end, we’re a resource not only for businesses, but for consumers too,” he said. “It’s important for me to provide that mission — to let people know which businesses are accredited and approved — it’s exciting; it’s fun to be a part of the local business community.”

Liebert graduated from Liberty High School, but moved away for college. He returned to the state to get his master’s degree in psychology from the University of Colorado at Denver.

“I moved back in 2001,” he said. “I missed the mountains, but I missed the local community too. The people here really make all the difference.”

— Amy Gillentine Sweet