Resorts rely on many advertising methods — Facebook, Instagram, Twitter, newspapers, radio, television — to draw families to the mountains as often as possible during the ski season.

Bluebird skies, fresh powder, ski lifts taking thousands of visitors to mountain peaks. All that soft snow creates a winter adventure that attracted 11.4 million vistors during the 2014-2015 season. But skiing is a very serious business in Colorado. Before snowboarders can catch air in the terrain park, before skiers bomb down the mountain and […]

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