Sierra Trading Post, which specializes in outdoor apparel, footwear and fitness gear, will open a Colorado Springs store Oct. 15 at 5916 Barnes Road.
The Internet retailer is part of the TJX family of companies, and currently operates stores in Fort Collins and Greenwood Village; Cheyenne and Cody, Wyo.; Boise, Idaho and Reno, Nev. TJX also operates T.J.Maxx, Marshalls and HomeGoods retailers in the U.S.; Winners, HomeSense and Marshalls in Canada; and TK Maxx and HomeSense in Europe.
“Sierra Trading Post offers product for anyone who, like us, is an everyday explorer,” said Sierra Trading Post President Ken Walter. “We’re thrilled to offer everyone in Colorado Springs product from great brands at amazing value to help them discover more of what life has to offer.”
According to Juliette Rule, the company’s social media, marketing and public relations manager, existing data points to dedicated customers in Colorado Springs.
“Being catalogue retailers, we have some nice insight as to how customers behave in specific zip codes,” she said. “We knew going into Colorado Springs that it would be a good fit with us. We have a familiar customer base there that has enthusiastically embraced us.”
While she could not provide specific numbers, Rule said the two existing Colorado locations are doing “phenomenally well.”
She said Sierra Trading Post’s business model with differentiate the retailer in a highly competitive market.
“We get inventory from closeouts and pass those savings to our customers,” Rule said. “We have a fantastic return policy and emphasize excellent customer service. And we’re not macho experts. We’re just like our customers who like to hike and snowshoe and paddle board.”
The retailer will occupy more than 18,000 square feet of space, offer more than 3,000 brands and add approximately 70 full- and part-time jobs to Colorado Springs.
In celebration of its new Colorado Springs location, Sierra Trading Post will contribute a $5,000 donation to the local nonprofit, Let the Kids Play, whose mission is to provide beginner youth sport equipment and fees to qualified needy children. The donation will be presented at a ribbon-cutting ceremony at 7:45 a.m. on Oct. 15.