After more than five decades in a single location, Winslow BMW moved to North Nevada Avenue near Interstate 25.

The family owned business plans to kickoff its grand opening week Saturday with entertainment, refreshments, appearances by Olympic athletes and test drives with Drive for Team USA.

To reserve a driving time slot for Aug. 15, visit BMW Drive for Team USA. For each test drive, BMW donates money to Team USA as it prepares for the 2016 Olympics and Paralympics. Also, each BMW test-drive participant will receive $1,000 toward a BMW at Winslow.

After 51 years at the former location on North Circle Drive, Winslow BMW decided on a more central location for its 40,000-square-foot facility.

In 1961, the Winslow family purchased Colorado Springs Motors Ltd. When Philip E. Winslow passed away in April 1964, his son, Philip A. Winslow, succeeded him as president of the dealership at age 24, with his mother, Clarice, as his business partner until her death in 1988, at which time Phil and his wife, Ann, became business partners. Today, Phil, Ann, and their managing partner, Gregg Randolph, share ownership of the company.

Winslow Motors, as it was then named, moved from the original address on Platte Avenue to the long-standing North Circle Drive location in June 1964. After decades of continuous business development, the family decided in 2013 they wanted to expand. A BMW NA market study showed the optimal site for a new dealership was in the 80918 ZIP code at I-25 and North Nevada Avenue.

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“Although BMW AG is an international manufacturer with a strong reputation for quality and performance, to our customers, ‘BMW’ means Winslow BMW, not some remote factory in Germany or headquarters in New Jersey,” said Phil Winslow. “It is here – in Colorado Springs – at our dealership that the BMW reputation is made or damaged. We take this seriously.”