A small crew worked on final flourishes to the building’s newly painted exterior while more than 20 employees welcomed a gradual stream of customers to the modern-meets-rustic retail space.
The shelves were well-stocked with a variety of “flower” strains — Green Crack, Bruce Banner, Agent Orange and White Rhino, to name a few — ranging between $40 and $50 per eighth-ounce. On its airy, free-form sales floor, the shop also displayed a wide array of edibles, hard candies, THC drops and smoking accessories.
The company plans to make the 3,000-square-foot retail space its flagship store with its offices next door, said General Manager Mel Fasang. The Manitou store will be open 8 a.m. to 7 p.m. daily, as required by the city.
The company had planned to open the store March 27 but were delayed by construction. Company spokesperson Caitlin Murphy said they are also awaiting a large sign that will be installed on the roof of the 4,800-square-foot building.
Fasang said he would like to have a grand opening event as soon as this weekend.
Emerald Fields bought the 23,000-square-foot lot and 4,800-square-foot building in January from Wild Ginger owners Jose Elmer and Khon Onexayvieng for $740,000.
Emerald Fields’ parent company, MCG LLC, purchased Reserve1, a company with a former MMJ presence in Manitou, late last year with plans to use the company’s Manitou license to corner the Pikes Peak regional market in the new space. Though its owners had planned to stick with the name, they decided in December to rebrand the business and detach from any negative stigma surrounding Reserve1. Emerald Fields also operates a recreational shop in Glendale.
The company is El Paso County’s second retail recreational pot shop and is just down the road from Maggie’s Farm, which became the region’s first when it opened July 31.
Manitou, a town of around 5,000, opted to legalize recreational shops in January 2014. It’s been nearly a year since Emerald Fields (then Reserve1) got the OK from Manitou and the state to move ahead with plans to open across from a small medical store Emerald Fields operates in a rented space at 2 Manitou Ave.
Question 2G was on Manitou’s ballot last November, proposing to rescind City Council’s decision to allow recreational sales and ban the two selected retail shops. However, the vote was 65 percent in favor of keeping things the same.
More than 65 percent of Manitou residents voted in favor of Amendment 64 in November 2013, and Manitou Springs City Council opted to allow sales with a 6-1 vote.