09-Colorado-Balloon-Classic-Paul-deBerjeois-balloons-over-lake-230x300Hot Apple Productions, in affiliation with Rainbow Ryders Hot Air Balloon Ride Co., has launched a website for the Colorado Springs Labor Day Lift Off hot air balloon rally — coloradospringslabordayliftoff.com. The name, Colorado Springs Labor Day Liftoff, was selected after a citywide contest, which was won by Stacey Wallick Rawlins. For submitting the winning name, Rawlins won a balloon ride for two on the opening day of the event, which will take place Sept. 4-7 at Memorial Park.

“We’d like to congratulate Stacey for submitting the winning name for the event,” said Heather Appelman of Hot Apple Productions. “We received over 250 name submissions, and the review committee felt the new name represented the destination and timing in the name. The name also works fabulously for search engine optimization and search results.”

The event will feature up to 75 hot air balloons including special-shaped balloons, opportunities for people to fly during the mass ascensions, live entertainment including bands and dance troupes, a children’s play area and vendors/concessionaires, according to a news release issued by Hot Apple Productions. This event’s predecessor, The Colorado Balloon Classic, organized the Labor Day festival for the past 38 years. It had been one of the 10 largest hot air ballooning events in the country.

Long-time Colorado Springs balloonist David Bair will serve as “Balloon Meister” for the inaugural Liftoff. He is a 26-year ballooning veteran.

The website has applications for pilot sign-up, sponsorship info, vendor and concession applications and volunteer sign-up. People can also sign up for an electronic newsletter to be kept abreast of all the events, specials and news.