By Tatiana Bailey, Ph.D. As star consumers (my husband would call me a rock-star consumer), women are well poised to lead, partially because they are astute about products and services, which means they can tie together the spectrum of business information to help companies thrive. A seminal 2007 study conducted by nonprofit Catalyst found that […]
This content is only available to members of the CSBJ. To gain access, you'll need to sign in or purchase Digital, Silver Membership, Print & Digital, Print, Digital and The Transcript or Digital Monthly If you're already a member, sign in here.