Michael Hannigan’s retirement didn’t last long.
The former CEO of the Pikes Peak Community Foundation has signed on as a consultant with Magneti, a full-service marketing firm with offices in Colorado Springs and Washington, D.C.
Hannigan, who brings nearly 40 years’ experience in nonprofit leadership to the organization, is a nonprofit veteran and graduate of Colorado College. He’s known for his expertise in nonprofit growth and social entrepreneurship and is the creator of several innovative financial solutions for nonprofits. At the Pikes Peak Community Foundation, Hannigan filled leadership roles with several high-profile organizations across the Front Range, including Venetucci Farm, Pikes Peak Real Estate Foundation, Aspen Valley Ranch and Colorado Springs Community Trust.
“We’re wanting to work with companies that are making a difference in our city and in the community,” said Magneti CEO Adam Williams, who added half the firm’s clients are from the nonprofit sector. “Magneti is really good at messaging, branding, helping these people frame their story to the world. Our mission is to distill their stories to tangible results. This [partnership is] a good fit to help do that.”
Hannigan has worked with Magneti during his tenure with the Community Foundation, including collaborations on the Wildfire Tees initiative, which raised money for Colorado wildfire victims, as well as Venetucci Farm’s Raise the Barn campaign.
“Over the last four or five years, I’ve gotten to know these guys on a professional and a personal level,” Hannigan said of the firm. “I respect the work they do in the community. They have a fresh perspective and way of looking at the world. It’s not your grandfather’s marketing agency. It’s not the way a lot of other people look at branding.”
Hannigan said he’ll bring a “seasoned” perspective to the relatively young marketing firm.
“I look at the nonprofit sector really differently from lots of people,” he said. “It should be about creating a programmatically and financially sustainable business rather than just firing up a nonprofit with hopes we’ll raise money from somebody somewhere. I call it the Casa Blanca syndrome — we’ll just ask the usual suspects to give us money. That doesn’t work.”
According to Magneti Chief Marketing Officer Jesse Marble, a list of clients has been compiled with which Hannigan can begin working, including local, national and international accounts.
Hannigan also added that he has several products in development that would benefit the nonprofit sector, and that “with Magneti’s technical expertise and way of looking at the world … from a technological perspective, they could bring these products to market.” He would not disclose details, as the products have yet to be submitted for trademark consideration.
Finally, Hannigan said consulting would allow him to remain active in the community, while still having the flexibility to enjoy semi-retirement.
“It’s nice to not be the CEO anymore, to not be awake at 2 o’clock in the morning thinking about everything. Now that’s [Magneti’s] job,” he said.