Chromatic Technologies Inc. (CTI) of Colorado Springs introduced its Sunlight Inks for decoration applications in the aluminum can manufacturing industry.
In August, Chromatic Technologies Inc. launched Sunlight Inks for use in the label industry. The company’s new inks are the product of an innovation team working within CTI with a select group of customers.
Sunlight Inks are a breakthrough in chemistry that offer the first photochromic inks that provide fast kinetics which turn on rapidly when sunlight hits it, repeatability which enables the ink to turn ‘on and off,’ a broad color spectrum offering and durability in the sun.
In development for over two years, Sunlight Inks are the result of CTI’s proprietary technology which makes it the world’s leading supplier of specialty inks and chemistry for consumer packaging.
“We are committed to helping brands win the summer, tailgating and other popular outdoor usage occasions,” said Patrick Edson, chief marketing officer for CTI. “Sunlight Inks create ‘theater-in-the hand’ for a brand’s audience: A consumer walks outside and in seconds, the Sunlight Inks transform their product from clear to colorful reminders of their product choice, activity or social media involvement regarding the product they are using or consuming.
“Our dedicated innovation team includes CTI’s chemists and inventors committed to the can manufacturing market. Our goal is to ensure every can in the world is interactive with a consumer and that it dramatizes a brand’s positioning,” Edson added.
Sunlight Inks can be applied to the can itself or its secondary packaging. “These new inks scored high in consumer purchase intent across multiple product categories,” Edson said.
“Consumers noted it’s a great way to entertain guests and give them an excuse to take something new and interesting to a party. Truly Sunlight Inks fit right in.”
Owing to its growth and success over the past two decades, CTI’s custom innovation incubators work alongside its customers and incorporate invention, design, consumer testing and prototyping.