Some of Colorado Springs’ attractions, such as Garden of the Gods, have their own identity without charging admission — yet still enhance the region’s tourism appeal.
Some of Colorado Springs’ attractions, such as Garden of the Gods, have their own identity without charging admission — yet still enhance the region’s tourism appeal.

The Pikes Peak region has its own, built-in marketing strategy — America’s Mountain — but even the most relevant metros must strive to stay that way. “We capitalize on what our assets are,” said Ryan Cole, executive director of Pikes Peak Country Attractions. “Pikes Peak is one of the many great assets that we have.” […]

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