searchThe Broadmoor signed a three-year agreement making it the title sponsor of the Pikes Peak International Hill Climb, the PPIHC announced Thursday.

“It’s significant as well, since the founder of The Broadmoor, Spencer Penrose, created the first Pikes Peak Hill Climb in 1916, two years before he opened the hotel,” said a news release announcing the union.

“The Broadmoor is delighted and honored to become the title sponsor of this historic event,” said The Broadmoor CEO and President Steve Bartolin. “Our new relationship with the Hill Climb honors the legacy and the vision of Mr. Penrose in a special way.”

“We are thrilled to have The Broadmoor on board as our title sponsor for the race,” said PPIHC Chairman Tom Osborne, president and CEO of the Colorado Springs Sports Corp. “It also ensures that The Broadmoor will be the title sponsor when we celebrate the 100-year anniversary of our iconic hill climb.”

The 92nd running of the PPIHC, this year’s event will take place June 29.

The popular fan fest will take place Friday, June 27 in downtown Colorado Springs.

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Eight drivers broke the ten-minute mark last year, the third year the race was run on a fully-paved road.

Sebastian Loeb of France smashed the record by driving up the mountain in 8:13.878 in his Peugeot 208T16 Pikes Peak. Loeb negotiated the 12.42-mile course with its 156 curves of the mountain traveling an average speed of 87.47 miles an hour.

Coming back for his 40th time to race is Randy Schranz of Colorado Springs. Schranz won the Pikes Peak open division last year with a time of 11:21.410. He first entered the event in 1972 and is entered this year in the Pikes Peak Challenge Division (Pikes Peak Open) along with his son, Layne, another race veteran.

Others registered for this year’s race include Paul Dallenbach, Spencer Steele, Clint Vahsholtz, Brianne Corn, Jeff Zwart, Nobuhiro Tajima and others.

Motorcycle racers includes Brandon Tubbs, Codie Vahsholtz, Jeff Clark, Jeff Grace, Bruno Langlois, Micky Dymond and others.

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