Although many Americans spent Thanksgiving and Black Friday shopping, a National Retail Federation study predicts that another 131 million customers will go online today for Cyber Monday deals — 19 percent of whom will use mobile devices to do so.
“Despite record-breaking online shopping Thanksgiving Day and Black Friday, holiday shoppers aren’t done yet; we expect Cyber Monday to be bigger than ever,” said Federation President and CEO Matthew Shay in a news release Dec. 1.
The study, which indicated that 141 million Americans hit retail stores Thursday and Friday, was conducted by Prosper Insights and Analytics over the weekend. Prosper said that they polled 4,464 consumers with a margin of error of plus or minus 1.5 percent.
According to survey findings, the number of shoppers using mobile devices to score hot holiday deals is up to nearly 25 million from only 20 million last year and up from just 4 million in 2009.
“Mobile retailing continues to grow every year as consumers increasingly rely on their smartphones and tablets to research and purchase products,” according to the release.
Forty-two percent of the same respondents said that they shopped online during the weekend but that many stuck it out until today, when — according to the survey — 81 percent of online retailers will offer sales exclusive to Cyber Monday.
“An extremely promotional Thanksgiving weekend got consumers excited about the holiday shopping season and on the lookout for more great deals and prices,” said Prosper’s Consumer Insights Director Pam Goodfellow in the release. “Shoppers are still checking off their gift lists and millions will use Cyber Monday to hunt for remaining items while staying in line with their budgets.”