“Oh, you’re a brand consultant? Our company just went through a re-branding effort six months ago. We’ve all got new business cards, a new logo and new ad campaigns coming out.” I cannot tell you how many times I hear this and similar statements from those I meet on a daily basis. And I cannot […]

This content is only available to members of the CSBJ.

To gain access, you’ll need to sign in or purchase Digital, Print & Digital Plus, Print & Digital, Print, Digital and The Transcript or Digital Monthly

If you’re already a member, sign in here.

LEAVE A REPLY

Please enter your comment!
Please enter your name here