Colorado Springs residents are more likely than most to drink microbrew beer, says a market study.
New York City-based Scarborough Research reports that 9 percent of beer drinkers in Colorado Springs drink local microbrews.
The national average is 5 percent.
Denver made the top of the list with 13 percent of adults who reach for craft beers. Portland, Ore., tied with Denver, and Seattle, 11 percent of adults drink microbrews.
Colorado Springs tied Milwaukee, Wisc. and Spokane, Wash., for fourth place.
In terms of demographics, 25 percent of microbrew drinkers are between 30 and 39 years old. They are 49 percent more likely than all U.S. adults 21 and older to be men and also 49 percent more likely to be employed full-time. They are 54 percent more likely to hold white collar employment and 78 percent more likely to have an annual household income of $250,000 or higher. Half of all microbrew drinkers have a bachelor’s degree or higher and 19 percent have participated in adult continuing education classes in the past 12 months.
Microbrew drinkers are also more likely to be college sports fans, to have visited an arts museum in the last 30 days and are three times more likely than the average American 21 or older to check their stocks on a mobile device.