Pure Brand Communications is accepting applications from nonprofit organizations across the country who need branding, marketing and other creative services. For one year, the company will treat the nonprofit agency like any other client.
The company, which is about eight years old, had been doing pro bono work for nonprofit organizations, but it was small bits of work. Instead, the company’s partners wanted to work on a single project that would have more impact, said Larry Holdren, Pure Brand partner.
“We really wanted a project where nearly everyone in our company of 25 people could be involved in some way, so that there is a real sense of ownership,” he said.
Last year, the company created “Pure Good Works” and awarded one nonprofit agency one year of their creative services.
“We have a long history of supporting kid-related causes,” Holdren said. “It’s a big part of who we are as an organization.”
The deadline is April 13. Holdren expects to receive dozens of applications and the recipient is expected to be announced in May.
“Times are tough right now for nonprofits,” Holdren said. “We will have to say no to a a lot of really fantastic organizations. There are so many organizations that need help.”
Last year, Pure Brand gave its grant to “Rachel’s Challenge,” a K-12 school assembly and eduction program inspired by Rachel Scott, the first student killed in the 1999 Columbine High School shootings. Rachel’s Challenge is a program that inspires a chain reaction of good deeds and kindness. Pure Brand created a brand strategy and messaging platform, a tactical plan, a promotional video and a social media strategy for the organization.
Holdren said all nonprofits, not just those with a kid-focus, are eligible to apply for the grant.
To apply, go to Pure Good Works.