If you’re a retailer, and you’ve got news about how your business helps shoppers, job seekers or the community at large, the National Retail Federation wants to hear – and see – your story.

The organization is holding a video contest that aims to highlight the importance of retail to the U.S. economy and demonstrate the depth and breadth of careers in the industry.

Winners can claim up to $25,000.

Retail employees or business owners can submit a two-minute video sharing their retail story – highlighting how their company positively affects shoppers or the community, their role in the creation of a new innovative product or technology, or how an initiative will generate new jobs to boost the economy.

The NRF will accept video submissions from March 5-16. Visit www.retailmeansjobs/contest.