Waste Connections is hoping to haul in the customers with a new “cash for trash” recycling progam that starts next month.

The program allows consumers to earn reward points for every pound of waste they recycle.

It’s the latest move by trash-hauling companies to cash in on the green industry.

The national organization RecycleBank teamed with Waste Connections on the new program, which allows clients to put all their recyclables in a single container fitted with a special tag that measures the weight of the container. Every pound of recyclable material equals two reward points.

The points can be redeemed at local and national retailers – CVS, Target and K-Mart are among the retailers that offer coupons or free items for the recycling program.

The program will begin in Colorado Springs on Nov. 2, and Waste Connections customers have already received their rewards program containers. 

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RecycleBank officials say the program has caused recycling to increase as much as 37 percent in some cities.

Catamount Institute Director Eric Cefus believes the program will be a hit here.

“People will respond when they get something for free,” he said. “And this program benefits you the more you recycle. It’s definitely going to be an incentive. It makes sense from a business standpoint too, the money they spent in getting it will be returned very, very quickly. Similar programs – paying people to recycle – have paid for themselves in a remarkably short time.”

For more information about the RecycleBank program, visit Waste Connection’s Web site.