Bob Book is among the fourth generation to own his family’s ranch in Rush, Colorado, and he still oversees a 100-cow operation.
But on most days you’ll find him at Strategic Financial Partners, where he’s executive vice president. He collaborates with the firm’s management team about operations and new adviser recruitment. He is also the firm’s retirement plan specialist.
Bob is active in a number of agricultural, equestrian, community and property rights organizations.
He is married to Erin Book and has two daughters, Emma Grace, 2, and Jessa Lynn, 4 months old.