Some companies focus on low prices as a marketing technique; others focus on customer service. A few businesses provide insight into the company’s practices and philosophies. By taking a page from food distributors, Timberland is taking a new approach to marketing its retail products. Starting this fall, the outdoor clothing retailer will provide a “nutritional label” for all its shoes.
This content is only available to members of the CSBJ. To gain access, you'll need to sign in or purchase Basic Free If you're already a member, sign in here.