Mt. Tejon Gifts and Décor plans to open a second store Nov. 4 in the Chapel Hills Mall, said owner Susan Manus.

The store will offer the same kind of merchandise at its new location, with a heavy emphasis on gift items.

“Everyone goes to the mall, for something,” Manus said. “They do Christmas shopping at the mall. Since it’s the beginning of the fourth quarter, it’s a good time to make the move. We’re expecting a big Christmas season.”

The store offers a line of Colorado and western gift items, ranging from clothing to candlesticks to linens and paintings.

“We pride ourselves on keeping our prices low,” she said. “So we think Chapel Hills will be a good move for us.”

Having two locations is beneficial for marketing, Manus said. Often, people don’t travel to the downtown location, shopping solely in the northern part of the city.

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“We think it will help with advertising,” she said. “So often, people don’t want to come all the way downtown, but our downtown location picks up the tourist market. We really think this will be a beneficial move to help us gain a wider customer base.”

Mt. Tejon is the second retail venture for Manus, who owned Get Waxed in the Chapel Hills Mall. Mt. Tejon has been open on North Tejon Street for nearly four years.

Downtown Partnership, city offer holiday gifts

The employees of the Downtown Partnership will be handing out holiday gifts for the office employees in the downtown area – coupon booklets to downtown restaurants and retail shops.

More than 38 restaurants and shops are participating in the holiday gift, billed as “Out of the Building,” said Downtown Partnership Executive Director Beth Kosely.

“We have more than 21,000 people working in downtown every day,” she said. “We want to get more of them out of their buildings and into the shops and restaurants. Often, people don’t want to leave because of bad weather, but we hope this will encourage them.”

Call the Downtown Partnership to arrange to have holiday coupon booklets delivered to offices in the downtown area.

The city also is offering a holiday gift to retail customers: free Saturday parking downtown on Dec. 10, 17 and 24.

Macerich wins international award

A Colorado Springs-based business was recognized for a marketing research program by the International Council of Shopping Centers (ICSC).

The company won a merit award in the public relations category at a ceremony conducted earlier this month at the association’s fall conventionin San Diego. The company was chosen for the honor from more than 340 entries.

Called “Shopping in America,” Macerich’s program promoted a national in-mall consumer survey gauging the pulse of shoppers for a year. Using results from the survey, the company became recognized for its retail and consumer trend expertise.

Recognition for the award went to Garry Butcher, SCMD, vice president, marketing & consumer research, The Macerich Co.; Susan Valentine, SCMD, senior vice president, Marketing, The Macerich Co.; Betty Lovell, APR, president, Lovell Public Relations; Tresa Hardt, vice president, Lovell Public Relations; and David Lobaugh, president, August Partners.

The ICSC MAXI Awards program was established in 1972 to recognize the best in shopping center marketing. Judging for the winners is done by a panel composed of shopping center industry marketing experts.

Founded in 1957, the International Council of Shopping Centers is the premier global trade association for the shopping center industry. Its more than 54,000 members in over 80 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials. Macerich owns the Citadel Mall in Colorado Springs.

Tax proposal could drive up consumer prices

The President’s Advisory Panel on Federal Tax Reform endorsed a proposal earlier this month that would eliminate corporate tax deductions for imported items.

The panel agreed Oct. 18 to include three proposals on the report that will be given to Treasury Secretary John Snow on Nov. 1.

One would be a revamping of the existing income tax system. A second is a “progressive consumption tax” that is similar to an income tax, but reduces taxes on savings and investments. The third, included but not yet recommended, would be an add-on value added tax.

Under the progressive consumption tax, deductions for all imports – including consumer goods and raw materials – would be removed.

The United States imported $648 billion in general merchandise consumer goods last year.

At the 32 percent corporate tax rate suggested in the new proposal, removing the tax exemption generates $207 billion in new tax dollars.

The National Retail Federation, a retail trade association, opposes the elimination of the imported goods deduction, saying that the new taxes would be passed on to consumers, causing a steep rise in the price of many consumer goods.

Amy Gillentine covers retail for the Colorado Springs Business Journal.