* Name: Alan Hirschfeld

* Organization: Cool River Publishing

* Position: Owner and founder

* Hometown: Monument. Born and raised in Decatur, Ga.

* How long have you lived in Colorado Springs (Monument): Six years. My family and I were born and lived in the Atlanta, Georgia area until early 1999.

* Education: Bachelor’s degree in industrial engineering, Georgia Tech

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* A few words about your company: Cool River Publishing was founded to publish books that help people with a seemingly complex problem, breaking the problems down so they can overcome obstacles and improve their lives. Currently there are several projects in the works, including books about buying and building homes, to assist the reader in making a decision that is best for their particular needs.

* Recent accomplishments: The most difficult project I have ever tackled was writing and self-publishing the book, “Corporate Games.” While working a full-time job, I conceived, co-authored and self-published this work in less than eight months.

“Corporate Games” won the Colorado Independent Publishers award for best in business and third place in all book categories.

* Biggest career break: Convincing my company to cover all expenses so my family and I could move to Colorado.

* The toughest part of your job: Marketing. Creating a book is a long process and self-publishing is a grueling project as well. Sheer persistence is what is needed to get through this.

* Someone you admire: Arnold Schwarzenegger. He came to this country in his 20s barely able to understand English. He saw a great America that many of us take for granted.

* About your family: I have a wonderful wife, Sylvie, who is loving, understanding, supportive and intelligent and takes care of her four boys (husband and three sons). We have been married for almost 20 years, and she is the best partner I could ever have. We have three sons ranging in age 10 to 18.

* Something else you’d like to accomplish: I would like to make book writing and speaking a full-time job. One major milestone to reaching this goal would to be featured on the Oprah Winfry show in her book review session.

* How your business will change in the next decade: Cool River Publishing will evolve into several specific areas of interest and have multiple channels of focus. One will continue to be book writing and research. Another will be downloadable content. Forms, additional information and even e-books will be offered. Also, more focus on public speaking for all groups. Lastly, educational material is being developed to re-enforce content as people learn through doing rather than just reading once.

* What book are you currently reading? Bill O’Reilly’s “The No Spin Zone.” Another man who believes life should be told as it is. No spin-doctors.

* What is the one thing you would change about Colorado Springs? The economic downturn has impacted many businesses locally. It has had an impact none of us could imagine back in the prosperous days of the late 1990s.

With this came the layoffs and businesses doing more with less. They called it right sizing, streamlining, reducing costs, etc. This became necessary to stay in business.

But with all of these changes going on, something more developed in companies for those who were left. The games became more prevalent and it’s still affecting companies’ performance.

I want to positively impact the games going on in companies within our local economy. “Corporate Games” was written to help uncover the game players.