<SUBHEAD>Interactive growth a “learning” experience</h3>

<B>LSCI Interactive</B>, formerly Learning Systems Consultants Inc., is ex-pecting to double revenues and employees this year. The company recently opened a division in Ponca City, Okla., and the potential of expanding to both the East Coast and West Coast is being explored.

LSCI tripled its clientele and staff and anticipates multimillion-dollar revenues this year. The 11-year-old company is experiencing this growth due to its focus on digital technology-based media creation and information dissemination. The firm employs audio-visual experts, writers, illustrators, graphic designers, two-dimensional and three-dimensional animators, business analysts, software engineers and programmers.

“This unique blend of talents positions the firm to be a major player in online media development and electronic commerce,” according to a news release.

But the company doesn’t expect only Web- and e-commerce-related growth. It also develops intranets and has created a CD-ROM business card.

LSCI started out as an educational technology consulting and courseware development firm.

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Its clients include nonprofit organizations such as <B>Biological Sciences Curriculum Study</B> and the <B>U.S. Space Foundation</B> and for-profit clients including <B>MCI WorldCom, Praco Ltd.</B> and <B>Cook Communications Ministries</B>.

<SUBHEAD>Caring and sharing a new logo</SUBHEAD>

<B>Care &amp; Share</B> will announce its new logo at a press conference and ceremony April 12. The new logo is designed to reflect Care &amp; Share’s charge as a food bank as well as its human service focus. The “heart in hands” logo that currently represents the company was adopted in 1993. The organization is celebrating 25 years in Southern Colorado.

“Our ‘heart in hands’ logo has served us well over the last few years, but we feel it is time to bring a new logo on board that better depicts what we are all about,” Bill Smith, chairman of Care &amp; Share board of directors, said in an announcement. “We’re hoping the new logo will help the community identify us with our change as a regional food bank to help feed hungry people.”

Designed by <B>Cukjati Design</B>, the new logo features a wheat-motif border around the Care &amp; Share name with an emphasis on the word “and” in the shape of a can. The new logo is meant to emphasize a wholesome, yet professional look.

Contact Susan Mikkelson for the time and place of the ceremony at 528-1247.

<SUBHEAD>In command of media</SUBHEAD>

The <B>Air Force Space Command</B> made the finals’ list for the Silver Anvil Award, given by the <B>Public Relations Society of America</B>.

Barry Grossman, a board member for the <B>Pikes Peak Chapter of PRSA</B>, said the award is akin to the Academy Awards.

The AFSC is being recognized for “Preparing for Armageddon: How PR Mitigated the Y2K Media Hype.”

The staff of the public communications department for AFSC invited members of the international media to be at the North American Aerospace Defense command inside Cheyenne Mountain when the clock struck midnight on Dec. 31, 1999 to witness what would happen.

General Ralph Eberhart, commander-in-chief, <B>NORAD, US Space Command</B> and Commander, AFSC, told attendees of the 16th Annual National Space Symposium earlier this week that the various commands had prepared for Y2K as if it were an enemy attack.

He said that not only did they prepare and check systems for glitches and possible problems but members of his staff also worked very hard on an educational campaign.

“Nothing made our people happier than to send the press home without a story,” he said.

The logistics planning and execution of the program was detailed in a recent PRSA luncheon and is presently up for top honors with the greater PRSA organization. The winners will be announced June 8 in New York City.

<SUBHEAD>International image awarded</SUBHEAD>

<B>Image Studios</B>, a Colorado Springs-based marketing and design firm, received top honors at the international Summit Creative Awards.

Image received a gold award for outstanding creative work on <B>Colorado Springs Utilities’</B> Millennium Calendar, produced in cooperation with the <B>National Electrical Contractors Association</B>. This is its third award received on the project. It previously received a Pride award from the <B>Printing and Imaging Mountain States Association</B> as well as an ADDY from the <B>Pikes Peak Advertising Federation</B>.

Two bronze awards were also awarded to Image for CSU’s 1998 Annual Report and a marketing booklet series for the <B>Help Desk Institute</B>, a support industry association based in Colorado Springs.

More than 3,000 entries from international competitors with annual billings not exceeding $15 million competed based on innovative and creative concepts, strong executions, and the ability to communicate and persuade.

<SUBHEAD>Peak awards</SUBHEAD>

For the second year in a row, <B>Peak 95.1</B> was voted Major Market Station of the Year by the <B>Colorado Broadcasters Association</B>.

In addition to winning Station of the Year, Peak 95.1, KRDO-FM received several first-place awards in the following categories for Major Market broadcasters: Best Morning Show — Dean and Mark in the morning; Best Regularly Scheduled Newscast; Best Event News Coverage — “Spring Flood"; Best Commercial Spot Announcement for Bridal Showcase; and Best Public Service Announcement for Don’t Drink and Drive.

Several second-place certificates of merit were awarded to the radio station: Best Station-Sponsored Community Event of 1999 — “New at the Zoo"; Best Community Service Campaign of 1999 — “Greccio Housing"; Best Regularly Scheduled Newscast; Best Single Event News Coverage of 1999 — “Springs Flood"; Best Commercial Announcement of 1999 — “Colorado Music Hall"; Best Station Entertainment Personality — “Bob Murphy and Stunt Boy; and Best Afternoon Show — “Bob Murphy — Murf in the Afternoon.”

The <B>Jock AM 1240 KRDO</B> also was recognized with a second-place certificate of merit for Best Sports Coverage of 1999 — “Sports.”

<SUBHEAD>B2B after Y2K seminar offered</SUBHEAD>

The <B>Business Marketing Association of Colorado</B> will hold a seminar and dinner discussing 21st century value chains, “B2B Growth and Wealth in the Internet World,” on April 12 at the Denver Athletic Club, 1325 Glenarm Place, Denver.

The seminar, which runs from 3 to 5 p.m., will discuss how e-business challenges traditional business thinking and how not to be left behind. Cocktails will be served from 5 to 6:15 p.m. The dinner meeting begins at 6:15 p.m. with a program entitled “24 Hours in the Third Millennium: A Snapshot of the Future.” This program will show a “day in the life” of an average businessperson in the year 2015, illustrating the differences or similarities of life today.

Reservation deadline is noon, April 10. Call 303-607-9957 or register online at <A HREF="mailto:registration@bmacolorado.org">registration@bmacolorado.org</A>.

<SUBHEAD>Heartfelt advice at luncheon</SUBHEAD>

Laura Benjamin, owner of Colorado Springs-based <B>Speaking from the Heartland</B>, will present her own no-nonsense approach to dealing with sticky situations at the monthly <B>Pikes Peak Chapter of the Public Relations Society
of America</B> luncheon.

The program is entitled, “The Flip Side of Pareto’s Law, Profit vs. Payout: The Expectancy Theory and Digging Your Own Ditch.” It will focus on creative problem-solving in the public relations field.

Benjamin encourages innovation and is best know for her sincere, humorous, direct and down-to-earth style, said Barry Grossman of <B>Praco Ltd.</B> She has 20 years experience in human resource management, and front-line supervisory and corporate operations experience in bringing tested solutions to universal business challenges.

This month’s luncheon will be held at the East Library and Information Center at 5550 N. Union Blvd. Reservations must be made by April 18 by contacting Barry Grossman, 473-0704 or by e-mail: <A HREF="mailto:barry@praco.com">barry@praco.com</A>. Cost is $12 for members and $15 for non-members.