The organization, which has a mission of business development, also unveiled its new logo and strategic focus. In February, the Greater Colorado Springs Chamber of Commerce and the Colorado Springs Regional Economic Development Corp. merged into one organization.
Since then, the merged board of directors, along with the organization’s new CEO and President Joe Raso, have been developing a new strategic plan.
“One of our primary focuses of this new organization is its commitment to serving our existing companies in the region, both those engaged in interstate commerce and those that survive on the local economy,” Raso said. “Businesses already operating and prospering in our region play a vital role in our efforts to grow the local economy and recruit new enterprises.”
Raso said the new name and logo will establish a single identity for the two merged organizations.
“This is a big step as we set our new course and continue to work as the primary advocate for the business community in the Colorado Springs/Pikes Peak region dedicated to serving businesses of all sizes and to building regional economic growth and prosperity,” he said.
Raso will meet with a small group of business leaders Thursday morning and said he is interested in their feedback. He invited Business Alliance members whose work has a focus on marketing, advertising, public relations and graphic design.
“This informal session will provide me an opportunity to meet each of you, talk about where we’re headed and listen to your ideas,” he wrote in a invitation to the business leaders.
The new website, www.coloradospringsbusinessalliance.com, is still being developed. In the meantime, the existing Chamber and EDC websites are still operational.
“This alliance brings synergy, energy and focus to what is one of the most important challenges our community faces — embracing a path toward a strong, united community vision for competing regionally, nationally and globally,” said Doug Quimby, Business Alliance board chairman.