City and community leaders have launched a marketing campaign designed to convince voters to approve the nearly $2 billion lease of Memorial Health System.
The campaign, called “Great City, Great Care,” is being led by Stephannie Finley, former vice president of government affairs for the Greater Colorado Springs Chamber of Commerce who currently works at the University of Colorado at Colorado Springs.
The campaign kicked off July 5, with a press release listing the supporters of the lease with the University of Colorado Hospital. More than 100 people are listed, along with the Colorado Springs Professional Firefighters Local 5; the Greater Colorado Springs Chamber and EDC, the Colorado Springs Convention and Visitors Bureau, Citizens Project and the UCCS Alumni Association.
Signing on include Steve Bartolin, general manager of The Broadmoor; Chis Blees of Biggs Kofford; Kathy Boe of Boecore and Martha Barton, CEO of Pikes Peak Hospice and Palliative Care. And the proposal created some strange bedfellows: Susan Edmondson, executive director of the Bee Vradenburg Foundation is supporting it; as is Jeff Crank and economist Tucker Hart Adams. Chris and Dave Jenkins of Nor’wood Development are on the list, as is Pam Keller of Keller Homes and philanthropist Margo Lane.
The message boils down to a single sentence: “It’s time for city government to get out of the hospital business.”
Voters will see a series of mailed flyers and television commercials in the next 45 days, before they receive mail ballots Aug. 10. Poudre Valley Health Centers, one of the partners in the lease agreement, is financing the campaign.
“On the first day of the campaign, we start off with some of the city’s strongest community leaders and organizations, unanimous consent of the City Council and the strong support of Mayor Steve Bach,” she said in the press release. “It’s been a long, three-year process in the transformation of Memorial Hospital…”